About Us

Niseko Auto was started by JRT Trading ltd. 8 years ago here in Hokkaido, Japan. JRT is an acronym for Japan Road Trip, something that we have always been fond of and have now made affordable and easy for anyone to do here in Hokkaido. Even among the Japanese, Hokkaido feels like a foreign country. The roads are wider, the houses are fewer, the produce, seafood and water seem fresher and people are a bit more laid back. Producing more that 20% of all of Japan’s food, Hokkaido is referred to as the breadbasket of JapanAll this and Japanese service and culture, it’s the perfect combination!


Thinking outside the bento box

Niseko Auto is filling a rapidly growing niche, the foreign tourist market but we are now starting to target the domestic market too because the truth is, Niseko Auto is just plain better! We offer 24hr roadside assistance and GPS navigation in both English and Japanese, to your door vehicle drop-offs in Niseko, and we offer everything from budget vehicles, to convertible sports cars to camping and outdoor sports gear. 

No our vehicles aren’t new, but they are reliable, clean, regularly serviced by our mechanic, come with a 24hr roadside assistance and the best part, our rates are generally 20-50% less than the competition! We guarantee the lowest rates in Hokkaido. If, up to one week prior to your rental you find a lower advertised rate for the same class sized vehicle and we cannot meet or beat the rate, we will offer you a full refund and you may rent elsewhere.


JRT Trading also operates Black Diamond Lodge and Black Diamond Tours Submit a request to contract our services by visiting our Contact us page.